Pottery With a Purpose

During the pandemic, Financial Advisor Sam Hoff grew sick and tired of the rat race. Her answer: more tech-free clay play - a hands-on, creativity-boosting solution that proved meaningful for DIY'ers across the country. Today, the Pottery With a Purpose brand has grown to include corporate events, local classes, and several curated kits, with a portion of proceeds supporting mental health community initiatives. I had the privilege of drafting all of the website and product copy for the brand's initial launch, in addition to various media materials.