If you're looking to 10x your sales and growth potential, keep looking -
I'm not your copywriter.
It's nothing personal. I understand the importance of higher traffic and more followers when you're growing a business. Really, I do. And there's nothing wrong with going after those things.
I've spent the better part of a decade writing the flashy stuff that gets you noticed by fans and quoted in Forbes or Glamour - whatever your particular brand flavor may be. I've embodied the voice of global brands like Braun, Gerber, and LG Electronics. I've developed language for the likes of Katy Perry, Chef Akira Back, and Christian Lacroix.
At the time, it felt exciting. Gaining followers, building buzz. But those engineered stories, so perfectly polished and carefully curated, weren't the whole story. They weren't the real story. And, in the end, they could never win the trust required to build more than buzz - the deep connection that leads to real impact.
Are you looking to build hype or a lasting legacy?
The way I see it, you can win fans by broadcasting your achievements and accolades or you can make friends who see and appreciate what you and your brand are about. You can build all kinds of buzz from behind a shiny lifestyle avatar, showing people only what you want them to see. Or you can build a meaningful community by being a real human who we can relate to.
Wanna stand out? Show us something truly authentic. Dare to be yourself, for real.
Give us a story worth reading. Show us who you are and why you care so deeply about the work you do. Model the kind of bold honesty that might turn some people off (because they aren't your people) but will leave others saying THANK YOU. We see you. We needed this. How can we be on your team?
Be brave enough to lead with your whole heart in every piece of content you publish, from your website to your blog and everything in between. You may not find the explosive success of hundreds more followers overnight, but that isn't the version of success worth pursuing (despite what we're told). Too many business owners fall prey to the "growth at all costs" mindset that pushes them beyond what they can manage, burning them out in the process.
Don't settle for building buzz when you can build real connections; a community; a legacy. That's how you truly change lives and create impact. That's the power of #slowgrowth copywriting. You are more than a flash in the pan. Your authentic story carries the spark to set this whole damn world aflame.
A bit about me:
I'm a child of the '80s, a theatre kid with a penchant for karaoke. And I was born into the art of storytelling. My earliest career ambitions involved dreams of driving a limo by day and writing novels by night, with the occasional stint as a retail clerk just so I could enjoy the privilege of using the barcode scanner.
After following my heart through graduate school to perfect the science of effective communication, I fell serendipitously into copywriting as a means of combining my love for story craft and my deep admiration of passionate entrepreneurship. My biggest heroes are the artists, innovators, and dreamers brave enough to show us what's possible. This work is for you.